Radio - 2024

2024 annual cost estimated $120,.

  • Radio One company $114,329 annual plan.

  • The Fan broadcast with JMV $14,919 (28 weeks)

  • WYXB broadcast $17,390 (47 weeks)

  • Denny Smith WIBC Endorsement

    48 weeks

    1272x  :10 and :30 spots on WIBC at a 2.0 weekly frequency

    LIVE Reads – Denny Smith

    12 months streaming audio / 300,000 impressions – WIBC

    Denny Smith talent fee

    $69,120

January - June cost $57,450.

  • Three locations - Broad Ripple, Nora and Fall Creek Parkway (two digital boards) between 38th and Keystone.

  • Broad Ripple and Nora are in the top zip codes, and Fall Creek Parkway is a major traffic pattern for homeowners in the top zip codes.

  • The Fall Creek Parkway boards are digital and require a different design, with a high contrast (blue and white).

January - June locations

  • Broad Ripple Avenue and Compton, north side of road, view going east, near Joella’s Chicken, $19,425

  • Nora 86th Street, between College Avenue and Westfield Blvd, south side of road, view going east, near Kroger, $20,625

  • Digital billboards on Fall Creek Parkway by the Indiana State Fairgrounds, 2 weeks/month, $17,400

July - December estimated cost $60,000.

  • New Broad Ripple location - a Lamar Outdoor board is available at the end of June, $14,925

    • The Lamar board is nearly $1,000 less a month than the Reagan boards nearby.

    • Location is College Avenue just north of 64th Street, traffic sees when driving north.

    • Current advertiser is a dermatology office.

  • Could continue with Fall Creek Parkway locations, consider a Carmel area location or consider smaller, poster size outdoor options for July - December.

Designs

  • We recommend “We are water’s boss.” for the Broad Ripple and Nora locations.

  • Because the Fall Creek Parkway billboards are digital not printed, we recommend a brighter blue background color and simpler design.

  • We can create “We are water’s boss.” in blue and rotate on the digital boards.

Next steps

  • If you approve the locations and budget for January - June at $57,450 and July - December at $14,925, we will reserve the space.

  • The digital boards can go live the first week of January, no production time needed.

  • The Nora and Broad Ripple board require 10 business days to print and produce.

  • We recommend putting up the 2021 designs “We are water’s boss.” and “Bring in the big dogs.” and viewing them to determine if we want to print new boards or if we want to re-use the 2021 designs.

Billboard 1 - We are water’s boss.

Digital design 1 - Indy’s plumbing pros.

Digital design 2 - Indy’s plumbing pros.