Paid media recommendations
ICADV Safe Path Home campaign
Radio - traditional and online/streaming - in English and Spanish $13,500
Outdoor - billboard and transit - $10,000
Online - mobile display and video $10,000
Plan recommendations
rADIO
Reach the entire state - all 92 counties - including hard to reach rural communities with Network Indiana radio stations, a network of more than 70 radio stations purchased at a significant discount, saving thousands of dollars.
Supplement the Network Indiana radio stations with Radio One’s network of hip hop, gospel and R&B format radio stations and Spanish-language radio stations, reaching a high percentage of people of color in Indiana via traditional radio and online/streaming radio.
OUTDOOR AND TRANSIT
Reach the state with outdoor advertising in the form of poster size boards in Central Indiana and side panel transit boards in Lake, St. Joseph, Vigo counties.
CREATIVE - ENGLISH AND SPANISH
POSTER OPTIONS
Option A, 11 posters $4,000
TRANSIT OPTIONS
Example of side panel on traditional transit in South Bend and Terre Haute
Option B, 16 posters $6,000
Example of side panel on para transit in Lake County
ONLINE DIGITAL
Online advertising with display and video - reaching the target audience online, most likely via mobile/cell phone.
Target audience: Indiana counties minus Marion County, age 18+ with a household income in the bottom 10% population
