Driven2SaveLives BC39 campaign
Driven2SaveLives partnered with FloRacing to reach dirt track racing fans. The campaign invites fans to “Be like Bryan” and sign up to be an organ donor. The campaign also provides fans an opportunity to enter to win a VIP experience at BC39 at the Indianapolis Motor Speedway.
The campaign includes digital display, social and video advertising.
Video
ONE 30-second video
“BC39” :30 Video
