Rose Parade advertising
Indiana Donor Network and Donate Life Indiana have been Donate Life Rose Parade float sponsors since 2009. The Donate Life Rose Parade float inspires people to save lives by becoming organ and tissue donors.
The float features floragraphs (floral portraits), honoring the lives of deceased donors. As sponsors of the float, Indiana Donor Network and Donate Life Indiana select a donor hero as their Indiana honoree to be pictured on the floragraph. The TV and radio commercials ran during the Rose Parade, telling the story of the donor hero and encouraging Hoosiers to watch the Rose Parade and sign up to be organ donors.
Television
60-second TELEVISION commercialS
2022 “Rose Parade” :60 TV
2023 “Rose Parade” :60 TV