Multicultural campaign

FEATURING DONATE LIFE INDIANA AMBASSADORS

Partnerships with Radio One media group featuring Tina Cosby, host of Community Connection on WTLC 1310 AM The Light, and Gloria Jimenez, executive director of Indiana Latino Expo and TV and radio host.

Creative also features Donate Life Indiana Ambassadors, such as Faith McKinney, show in print, digital and social ads.

National Minority Donor Awareness Month - August 2020

PRINT

Indianapolis Recorder

RADIO

Spotify ads targeted to Hip Hop and R&B genres, traditional and streaming radio in Indianapolis, Fort Wayne and Evansville markets.

DIGITAL ADS

Placed in partnership with radio stations, targeted to station listeners.

SOCIAL ADS

Targeted to Indiana geography with an interest in music genres that aligned with radio buy - hip hop, R&B and gospel.

Donor Sabbath - November 2020

RADIO

Traditional radio to Indianapolis market on WTLC 1310 AM The Light and LaGrande 105.1 FM and streaming statewide.

DIGITAL ADS

Placed in partnership with radio stations, targeted to station listeners.

SOCIAL ADS

Targeted to Indiana geography with job titles related to church, clergy, pastor, priest, and others in faith leadership positions.

National Donate Life Month

RADIO

Traditional and streaming radio to Indianapolis market on WTLC 1310 AM The Light, WTLC 106.7 FM and LaGrande 105.1 FM.

PRINT

Indianapolis Recorder

SOCIAL ADS

Targeted to Indiana geography with an interest in music genres that aligned with radio buy - hip hop, R&B and gospel.

DIGITAL ADS

Placed in partnership with radio stations, targeted to station listeners.

Ongoing Multicultural

BROCHURE (ENGLISH/SPANISH)

RADIO

Traditional and streaming radio to Indianapolis market on WTLC 1310 AM The Light, WTLC 106.7 FM and LaGrande 105.1 FM.

English Radio

Spanish Radio

DIGITAL ADS

Placed in partnership with Telemundo and LaGrande TV and radio stations, targeted to station viewers and listeners.