Hunting and Fishing campaign
FEATURING NASCAR DRIVER RYAN NEWMAN
Nascar driver Ryan Newman joins the Indiana Donor Network and Donate Life Indiana to encourage Hoosiers to say yes to organ donation when they get their hunting or fishing license online, or when renewing their Indiana driver’s license.
The campaign includes radio, television, video, digital and social ads.
Video
ONE 30-second TELEVISION commercial
“Slow It Down”
FOUR 15-second VIDEOS
“Mounted Fish”
“Huntin’ Season”
“Here, Fishy, Fishy”
“Keeper”
Radio
TWO 30-second commercials
“Slow it Down” is a commercial featuring Newman at the lake, encouraging Hoosiers to sign up to be organ donors when they get their hunting or fishing license online, or when renewing their Indiana driver’s license.
The “Holiday” radio spot features Newman encouraging listeners to talk to their family about organ donation .
Digital + social media
STATIC DIGITAL ads
Digital and social ads feature images of the NASCAR driver hunting or fishing with a call to action to learn how to save a life or be a hero.
SOCIAL ADS
Newman DNR hunting ad A
Newman DNR hunting ad B
Newman DNR hunting ad C