Indy 500 campaign

This campaign, featuring radio and television ads, encouraged Indy 500 fans to do something legendary by signing up to be organ donors.


Television

TWO 30-second TELEVISION commercials

Indy 500 “Fast Fact” :30 TV

Indy 500 “I am Driven” :30 TV


Radio

FIVE 10-second ADS

TWO 30-SECOND ADS

TWO 60-SECOND ADS


Outdoor